The Times Dictate New Ways of Chiropractor Marketing
Before the Internet came into its own as a primary marketing tool for both people and businesses, chiropractor marketing was done on a local and possibly semi-regional basis. Since my father has a friend who’s been in the business like forever, I remember some of the marketing practices he used back in the day (or can we still say that?). One method I remember was the grocery store demonstration. My dad’s friend would make arrangements with the manager of the local supermarket to set up a free chiropractic screening booth near the center aisle. It was highly successful for him, but I’m sot sure if such a method would be allowed today.